Start with Why
—Simon Sinek

Brown Bag Lessons, The Magic of Bullet Writing is the first book in a series on leadership. This book centers on effective bullet writing and guarantees immediate improvement. Skillful writing doesn't have to be difficult.

No other book approaches writing the way this book does and no other book teaches these techniques. After reading this book, you will fully understand how to write bullets and "why" every bullet matters.

In 2003 the author and peers created a seminar to teach a fair and consistent process to evaluate recognition packages. This seminar transformed an entire organization in just six months. The techniques since have decisively transformed the writing, recognition, and promotions of every organization applying them.

The practices in this book continue to positively impact the Air Force and sister services through professional military education. In addition, the concepts have helped transitioning military and college students better communicate acquired capabilities and competencies on their resume. Read on to discover the “magic” and open your eyes to a brand new way to look at writing.

Recent changes to the US Air Force enlisted promotion system make it more important to document your very best accomplishments. Under the new system, points come from the three most recent enlisted performance reports (EPR). The new system requires fewer lines, so Airmen must communicate the best accomplishments, and not just words that fill the white space. This Magic of Bullet Writing will ensure you know how to articulate not just what you are doing, but your strongest competencies and capabilities so the promotion board can fully assess your potential. Training materials that correspond to the lessons in this book are available for free download at

Are you ready for the magic?


Brown Bag Lessons, The Magic of Bullet Writing 

Brown Bag Lessons